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Alexander G. Fulmer
Ph.D. Candidate | Behavioral Marketing Yale School of Management My research interests lie within consumer behavior and social psychology. Specifically, in my dissertation, I challenge the longstanding and intuitive preference for intentionality and effort. I explore ways in which consumers, employees, and organizations can actually derive benefit from chance and unintentional outcomes over and above otherwise identical intentional outcomes. I will be joining Cornell University's Nolan School of Hotel Administration as an Assistant Professor of Marketing in the Fall of 2023. |
Publications
Fulmer, Alexander G. and Taly Reich (2023), "The Biography of Discovery:
How Unintentional Discovery of Resources Influences Choice and Preference,"
Journal of Experimental Psychology: General, 1-19.
Selected Press: Harvard Business Review
Fulmer, Alexander G. and Taly Reich (2023), “Unintentional Inception: When a Premium is
Offered to Unintentional Creations,” Personality and Social Psychology Bulletin, 49(1), 152-164.
Selected Press: Yale Center for Customer Insights
Reich, Taly, Alexander G. Fulmer, and Ravi Dhar (2022), “In the Face of Self-threat: Why
Ambivalence Heightens People’s Willingness to Act,” Organizational Behavior and
Human Decision Processes, 168, 1-12.
Selected Press: The Wall Street Journal, Harvard Business Review, The New York Times
Reich, Taly, Sam Maglio, and Alexander G. Fulmer (2021), “No Laughing Matter: Why Humor
Mistakes are More Damaging for Men than Women,” Journal of Experimental Social
Psychology, 96, 1-17.
*#5 on SPSP’s 10 most accessed articles of 2021.
Selected Press: The Wall Street Journal, Yale Insights
Select Research in Progress
Fulmer, Alexander G. and Taly Reich, "How Selection Can Beget Fun: Examining a New Product
Selection Method," Under 2nd round review at the Journal of Marketing Research.
Fulmer, Alexander G., Taly Reich, and Sam Maglio, “Failure Counts (but Success Doesn't):
Evidence for an Attributional Asymmetry in the Evaluation of Others' Financial
Outcomes,” Manuscript in preparation for submission.
Reich, Taly, Alexander G. Fulmer, and Kelly B. Herd, "A New Brainstorming Strategy: How
Unintentionality Promotes Ideation," Manuscript in preparation for submission.
Reich, Taly and Alexander G. Fulmer, “Performance-Based Decoupling: When Creator and
Creation Diverge,” Manuscript in preparation for submission.
Fulmer, Alexander G. and Helen Chun, “Caring for Your Own People, or Your Community? How
Consumers Identify with Companies Holding Internal vs. External CSR Orientation,”
Data collection in progress.
Fulmer, Alexander G. and Taly Reich (2023), "The Biography of Discovery:
How Unintentional Discovery of Resources Influences Choice and Preference,"
Journal of Experimental Psychology: General, 1-19.
Selected Press: Harvard Business Review
Fulmer, Alexander G. and Taly Reich (2023), “Unintentional Inception: When a Premium is
Offered to Unintentional Creations,” Personality and Social Psychology Bulletin, 49(1), 152-164.
Selected Press: Yale Center for Customer Insights
Reich, Taly, Alexander G. Fulmer, and Ravi Dhar (2022), “In the Face of Self-threat: Why
Ambivalence Heightens People’s Willingness to Act,” Organizational Behavior and
Human Decision Processes, 168, 1-12.
Selected Press: The Wall Street Journal, Harvard Business Review, The New York Times
Reich, Taly, Sam Maglio, and Alexander G. Fulmer (2021), “No Laughing Matter: Why Humor
Mistakes are More Damaging for Men than Women,” Journal of Experimental Social
Psychology, 96, 1-17.
*#5 on SPSP’s 10 most accessed articles of 2021.
Selected Press: The Wall Street Journal, Yale Insights
Select Research in Progress
Fulmer, Alexander G. and Taly Reich, "How Selection Can Beget Fun: Examining a New Product
Selection Method," Under 2nd round review at the Journal of Marketing Research.
Fulmer, Alexander G., Taly Reich, and Sam Maglio, “Failure Counts (but Success Doesn't):
Evidence for an Attributional Asymmetry in the Evaluation of Others' Financial
Outcomes,” Manuscript in preparation for submission.
Reich, Taly, Alexander G. Fulmer, and Kelly B. Herd, "A New Brainstorming Strategy: How
Unintentionality Promotes Ideation," Manuscript in preparation for submission.
Reich, Taly and Alexander G. Fulmer, “Performance-Based Decoupling: When Creator and
Creation Diverge,” Manuscript in preparation for submission.
Fulmer, Alexander G. and Helen Chun, “Caring for Your Own People, or Your Community? How
Consumers Identify with Companies Holding Internal vs. External CSR Orientation,”
Data collection in progress.
